Shop–Brand Verification Policy
Effective Date: 8 May 2026 · Version 1.0
This policy explains how Vyete verifies that a Shop is authorised to list and sell a Brand's products, and the obligations that flow from that verification.
1. Why Verification Exists
Vyete's commerce model is built on trust. Consumers must be confident that products sold on the Platform are genuine and that the shops selling them are recognised by the brand. Brand verification protects consumers, protects brands from unauthorised distribution, and maintains platform integrity.
2. How Verification Works
A Brand or a Shop submits a verification request specifying the retailer type, territory, terms, and the specific offerings the request covers. Vyete's Platform Admin team reviews the request and approves or rejects it. A verification is only active — and only then does it confer any trust badge or authorisation — once Vyete has reviewed and approved it. Note that a Shop and a Brand are independent entities on Vyete; a verification record is the only link between them, not a shared account or ownership relationship.
3. Documentation Requirements
Vyete may require supporting documentation as part of a verification request, including:
| Document | Purpose | |---|---| | Business registration certificate | Confirms legal entity status | | Brand distribution or reseller agreement | Legal basis for authorised sale | | Product authenticity declarations | Confirms inventory is genuine brand stock |
Documents submitted for verification are retained by Vyete for the duration of the verification plus 3 years.
4. Scope of Authorisation
4.1 Brand-Specific
A verification is granted against a specific Brand and Shop pairing. Verification for Brand A does not confer any right to list products from Brand B, even if both brands share a parent company.
4.2 Offering-Level Scope
A verification request may list the specific offerings it covers. Shops should only list the items included in their verification's scope.
4.3 Territory
A verification may specify a territory. Shops should not represent themselves as an authorised seller for a brand outside the territory named in their verification.
5. Ongoing Compliance and Expiry
Verifications may carry an expiry date. Vyete will notify affected parties ahead of an approaching expiry. A verification that lapses without renewal is no longer valid, and the associated trust badge is removed.
6. Revocation
A verification may be revoked — by the Brand, or by Vyete — at any time, with a stated reason. Revocation takes effect immediately: the shop's verified status for that brand ends, and any associated trust badge is removed. Orders already confirmed before revocation are fulfilled normally unless the brand specifically instructs otherwise.
7. Consequences of Misrepresenting Verification Status
Claiming a brand verification you do not hold, or continuing to represent yourself as verified after revocation or expiry, is a material breach of the Shop Terms and Conditions and will result in:
- Immediate removal of the affected listings or badge claims.
- Possible account suspension pending investigation.
- Potential legal action by the brand for trademark or IP infringement.
8. Disputes
Where a shop disputes a revocation or rejection, the shop may raise the matter with Vyete via Shop Dashboard → Disputes → Brand Dispute. Vyete will review the matter but cannot compel a brand to grant or restore a verification it does not wish to extend.
9. Updates to This Policy
Vyete may update this policy as platform processes evolve. Material changes will be communicated to shop operators with at least 30 days' notice.
10. Contact
Brand verification support: [email protected]