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Brand Advertising Guidelines

Effective Date: 8 May 2026 · Version 1.0

These guidelines govern all paid and organic promotional content created by or on behalf of brands on the Vyete platform.

1. Scope

These guidelines apply to all brand-sponsored placements on Vyete, including:

  • Campaign Service adverts (TOP and PILL placements on discovery listing pages).
  • Featured product listings (in-feed sponsored placements).
  • Homepage and category banners.
  • Email campaign slots (brand-focused emails sent to opted-in users).
  • Push notification campaigns.
  • In-app interstitials and takeovers.

Organic content (standard product listings, shop profile content) is governed by the Brand Content Guidelines.

2. Campaign and Advert System

Vyete's Campaign Service lets you run targeted advertising by organising your spend into campaigns and adverts. A campaign sets the strategic parameters; adverts are the individual ad units users actually see.

2.1 Campaigns

A campaign defines:

| Parameter | Description | |---|---| | Objective | What you are optimising for — one of AWARENESS, CONVERSION, ENGAGEMENT, RETARGETING, or TRAFFIC | | Audience | Age range, gender, interests, and device type | | Budget and dates | Total spend limit and campaign start/end dates |

2.2 Campaign Objectives

| Objective | Best Used When | |---|---| | AWARENESS | Maximising reach — introducing your brand or a new product to as many relevant users as possible | | CONVERSION | Driving a specific action — purchase, sign-up, or partnership enquiry | | ENGAGEMENT | Building an active community — targeting users who interact (likes, saves, clicks) | | RETARGETING | Re-engaging users who have previously interacted with your brand on Vyete | | TRAFFIC | Sending users off-platform to a specific destination |

2.3 Adverts

Each campaign can contain multiple adverts. An advert specifies:

| Parameter | Options | |---|---| | Ad type | DISPLAY_AD, SPONSORED_CONTENT, or VIDEO_AD | | Placement | TOP or PILL (see Section 2.4) | | Creative | Image or video asset meeting the specifications in Section 5 | | Title and description | Short copy shown with the creative | | Call to action | The button label — see Section 2.5 | | Destination link | URL the call to action routes to |

2.4 Placement Types

| Placement | Description | |---|---| | TOP | Full-width banner above the content grid on consumer listing pages (Products, Shops, Brands). Maximum one TOP advert shown per page load. | | PILL | Compact inline strip displayed between content sections. Less intrusive; fits naturally within a browsing session. |

All placements are labelled "Sponsored" and are dismissible by the user.

2.5 Call to Action Labels

| Call to Action | Recommended Use | |---|---| | SHOP_NOW | Directing consumers to a product or collection | | LEARN_MORE | Building awareness or sharing information | | CONTACT_US | Driving enquiries from consumers or shop operators | | VISIT_WEBSITE | Sending traffic to an external site | | SIGN_UP | Collecting registrations or leads | | BOOK_NOW | Promoting events or bookable experiences | | SEND_MESSAGE | Opening a direct platform conversation | | DOWNLOAD | Promoting a resource or app | | GET_DIRECTIONS | Physical location or store visits |

2.6 Advert Status Lifecycle

| Status | Description | |---|---| | DRAFT | Created but not yet submitted for review | | PENDING_REVIEW | Submitted and awaiting Vyete review | | SCHEDULED | Approved and queued to go live on the campaign start date | | ACTIVE | Live and serving impressions | | PAUSED | Manually paused by the brand; can be resumed | | COMPLETED | Campaign or advert has reached its end date | | ARCHIVED | Removed from active management; historical data retained | | REJECTED | Failed review — see Section 7 for the appeals process |

3. General Standards

All advertising on Vyete must be:

3.1 Truthful and Substantiated

  • Claims must be factually accurate and capable of substantiation if challenged.
  • Superlatives ("the world's best", "#1 in category") require verifiable evidence from an independent source dated within the last 12 months.
  • Health and safety claims must comply with applicable regulatory standards and must not overstate benefits.

3.2 Clearly Identified

  • Sponsored content must be clearly labelled as such. Vyete applies a "Sponsored" label automatically, but all creative assets must also make the promotional nature clear.
  • Influencer or affiliate content must be disclosed in accordance with applicable advertising standards (e.g., ASA, FTC guidelines).

3.3 Appropriate and Respectful

  • Advertising must not be offensive, demeaning, or discriminatory.
  • Comparative advertising must be fair, accurate, and not denigrate competitors by name without factual basis.
  • Content must be appropriate for the audience segments targeted.

4. Prohibited Advertising Content

The following content is never permitted in advertising on Vyete:

  • Misleading price claims: "Was £200, now £50" is permitted only where the "was" price was genuine and in effect for at least 28 days in the preceding 3 months.
  • Counterfeit or grey-market product promotion: Advertising must only promote genuine, authorised products.
  • Prohibited product categories: Tobacco, nicotine products, prescription pharmaceuticals, firearms, and gambling services may not be advertised.
  • Targeting of minors: Products intended for adults (alcohol, age-restricted goods) must not be targeted at users under the relevant legal age.
  • Bait-and-switch tactics: Advertising a product or price that is unavailable for the purpose of redirecting the customer to a different product.
  • Shock or fear advertising: Content designed to unduly frighten or exploit the emotions of consumers.

5. Audience Targeting Standards

5.1 Permitted Targeting

You may target advertising based on:

  • Behavioural signals (browsing and purchase history within Vyete).
  • Demographic segments (age range, location, broad interest categories).
  • Contextual signals (category pages, search terms).

5.2 Restrictions

You may not target:

  • Users under 18 with advertising for age-restricted products.
  • Users who have opted out of personalised advertising.
  • Sensitive audience segments (e.g., users in financial distress) with exploitative offers.

5.3 Competitor Targeting

You may not use the trademarks of competitors as targeting keywords for the purpose of diverting customers through confusion.

6. Creative Specifications

All creative assets submitted for approval must:

| Format | Maximum File Size | Accepted Formats | |---|---|---| | Banner (static) | 500 KB | PNG, JPG, WebP | | Banner (animated) | 1 MB | GIF, WebP (animated) | | Video ad | 50 MB | MP4, WebM | | Email creative | 2 MB | HTML, PNG |

  • Resolution: minimum 72 DPI for web, 144 DPI for high-density displays.
  • Text-to-image ratio: text should not cover more than 20% of the banner area.
  • Animations must not flash more than 3 times per second (accessibility compliance).

7. Approval Process

7.1 Submission

Submit creative assets and campaign brief via Brand Dashboard → Campaigns → New Campaign. Include targeting parameters, budget, run dates, and CTA destination URL.

7.2 Review Timeline

Vyete will review campaign submissions within 3 business days. Rejected submissions will receive written feedback. You may revise and resubmit.

7.3 Expedited Review

Urgent time-sensitive campaigns may request expedited review (48 hours) for an additional fee, subject to availability.

7.4 Post-Approval Monitoring

Approved campaigns are subject to ongoing monitoring. Vyete reserves the right to pause a live campaign if it receives consumer complaints or is found to breach these guidelines.

8. Performance Reporting

Vyete provides campaign performance reports in the Brand Dashboard including:

  • Impressions and reach.
  • Click-through rate (CTR).
  • Conversion rate and return on ad spend (ROAS).
  • Audience breakdown (age, region — aggregated and anonymised).

Reports are updated daily and retained for 12 months.

9. Intellectual Property in Advertisements

You must own or have a valid licence for all creative assets used in advertising, including images, music, fonts, and third-party logos. Vyete is not liable for IP infringement in brand-submitted creative.

10. Enforcement

Non-compliant advertising will be paused immediately. Repeat violations may result in suspension of advertising privileges. Refunds for paused campaigns will be assessed on a case-by-case basis.

11. Contact

Advertising support: [email protected]