Brand Partnership Agreement
Effective Date: 8 May 2026 · Version 1.0
This Brand Partnership Agreement ("Agreement") governs the terms of formal partnership arrangements between Vyete Technologies Ltd ("Vyete") and brands seeking an elevated commercial relationship on the platform beyond standard brand registration. It supplements and, where in conflict, takes precedence over the Brand Terms & Conditions.
1. Definitions
| Term | Meaning | |---|---| | Partnership | A formal commercial arrangement agreed in writing between Vyete and the Brand | | Brand | The company entering into the Partnership with Vyete | | Partnership Tier | The level of partnership (Standard, Premium, or Strategic) | | Co-marketing | Joint promotional activities agreed between Vyete and the Brand | | Activation | A specific campaign, event, or commercial programme under the Partnership | | Brand Manager | Vyete's designated point of contact for the Brand |
2. Partnership Tiers
Vyete offers three tiers of formal brand partnership:
| Tier | Entry Criteria | Typical Investment | Key Benefits | |---|---|---|---| | Standard | Verified brand, ≥ 3 months on platform | Agreed per proposal | Co-marketing access, enhanced profile, priority support | | Premium | Verified brand, ≥ 6 months, ≥ 50,000 GMV/month | Agreed per proposal | All Standard benefits + category exclusivity windows, dedicated Brand Manager, featured placement | | Strategic | Verified brand, negotiated | Agreed per proposal | All Premium benefits + joint product development, custom integrations, executive relationship |
Tier eligibility is assessed by Vyete's Partnerships team. Eligibility does not create an obligation on Vyete to enter into a Partnership.
3. Partnership Formation
3.1 Application
Brands interested in a formal partnership should apply via [email protected] or through their account manager. Applications must include:
- Business and brand overview.
- Proposed partnership objectives and Activation ideas.
- Target customer segments and geographic focus.
- Budget range and proposed investment timeline.
3.2 Negotiation and Proposal
Vyete will respond to applications within 15 business days with either a request for further information or a Partnership Proposal. The Proposal sets out the specific terms, deliverables, timeline, and investment for the proposed Partnership.
3.3 Execution
The Partnership is formed only when both parties have executed a written Partnership Agreement in the form approved by Vyete's legal team. Emails, dashboards, or verbal commitments do not constitute a binding Partnership.
4. Brand Obligations
Throughout the term of the Partnership, the Brand must:
- Maintain its registration and good standing on the Vyete platform.
- Assign a named Partnership contact who is empowered to make binding decisions.
- Comply with all applicable Brand Usage Guidelines, Advertising Guidelines, and Intellectual Property Policy.
- Provide agreed creative assets, product information, and campaign materials by the agreed deadlines.
- Ensure all campaign claims are substantiated in accordance with the Claims & Substantiation Policy.
- Not engage in conduct that could damage Vyete's reputation or the trust of Vyete users.
- Maintain commercial-grade liability insurance throughout the Partnership term.
5. Vyete's Obligations
Vyete will:
- Assign a named Brand Manager as the Brand's primary point of contact.
- Deliver the agreed Activation components to the standard specified in the Partnership Agreement.
- Provide performance reporting within agreed timeframes.
- Treat Brand information marked as confidential with appropriate care.
- Not use the Brand's trademarks or assets beyond the scope agreed in writing.
6. Exclusivity
6.1 Category Exclusivity Windows
Premium and Strategic Partners may be granted temporary category exclusivity during specific Activations (e.g., the brand is the sole promoted brand in its category during a campaign week). Exclusivity windows are agreed in writing for each Activation and do not create ongoing exclusivity rights.
6.2 No General Exclusivity
Nothing in this Agreement prevents Vyete from operating with, partnering with, or granting equivalent benefits to competitors of the Brand, unless explicit exclusive rights have been agreed in a signed, specific exclusivity addendum.
7. Financial Terms
7.1 Partnership Investment
The financial terms specific to each Partnership are set out in the executed Partnership Agreement. General platform fees (commission, payment processing) continue to apply under the Fee & Commission Schedule unless a specific fee arrangement is agreed.
7.2 Payment Terms
Partnership investment fees are invoiced in advance of each agreed Activation period. Payment is due within 30 calendar days of invoice date. Late payment accrues interest at the rate of 1.5% per month (or the maximum rate permitted by law, whichever is lower).
7.3 Co-marketing Cost Share
Where Activations involve shared production costs (events, physical materials, media buys), the cost-share allocation is agreed in writing before costs are incurred. Vyete will not commit the Brand to costs without the Brand's prior written approval.
8. Intellectual Property
8.1 Licence Grant
The Brand grants Vyete a non-exclusive, royalty-free, time-limited licence to use its approved brand assets (logo, product imagery, approved copy) solely for the purposes of the agreed Activations during the Partnership term.
8.2 Approval Rights
Vyete will submit material co-branded content for the Brand's approval before publication. The Brand will review and respond within 3 business days or the content will be deemed approved.
8.3 Vyete's Assets
Vyete retains all rights in its platform, tools, data, and brand assets. No licence to Vyete's intellectual property is granted by this Agreement other than as expressly stated.
9. Confidentiality
Both parties will maintain in confidence all non-public information disclosed by the other party in connection with the Partnership, including commercial terms, campaign strategies, and performance data. This obligation survives termination of the Partnership for 3 years.
10. Term and Termination
10.1 Term
The term of each Partnership is specified in the executed Agreement. Unless otherwise agreed, Partnerships do not auto-renew and require a new signed agreement to continue.
10.2 Termination for Cause
Either party may terminate the Partnership immediately for material breach that is not remedied within 14 calendar days of written notice, or for insolvency of the other party.
10.3 Termination for Convenience
Either party may terminate a Partnership with 60 calendar days written notice, subject to honouring all Activations already confirmed and in progress. No refund of fees paid for completed Activations will be made.
10.4 Effect of Termination
On termination, each party will promptly return or destroy the other's confidential information and cease use of the other's brand assets.
11. Liability
Vyete's total liability under this Agreement is limited to the Partnership investment fees paid by the Brand in the 3 months immediately preceding the event giving rise to the claim. Neither party is liable for indirect or consequential loss.
12. Governing Law
This Agreement is governed by the law of Vyete's jurisdiction of registration. Any dispute not resolved amicably within 30 days will be referred to binding arbitration.
13. Contact
Partnerships team: [email protected]
Legal: [email protected]